Thai families are looking to enjoy a domestic vacation together seaside, with Pattaya as this year’s most searched destination. 

Based on early 2023 search data from digital travel platform Agoda, Pattaya tops the list followed by Hua Hin / Cha-Am and Phuket.  

According to Agoda’s insights, Thai families are most likely to enjoy some quality time around seaside cities this year. The full list of top 10 most searched domestic destinations by families contains Pattaya, Hua Hin / Cha-Am, Phuket, Bangkok, Chiang Mai, Chonburi, Khao Yai, Krabi, Rayong and Ko Samet respectively.

Agoda’s Family Travel Trend Survey, which polled over 14,000 family travelers from 12 markets globally, found that the top three searched family attractions were visiting landmarks, spending time at the beach, and enjoying a fun day at theme or amusement parks.

“Families are taking advantage of the school breaks to spend quality time on trips together. In Thailand, we are seeing great interest in beach destinations,” said Peerapol Sa-ngamuang, Country Director Agoda Thailand. 

“Planning vacations with large groups across different age groups and budgets can be a challenge.”  When families travel together, there’s no one-size-fits-all for the type of place to stay. Some families are looking for  kitchens or extra living space to cater for family groups, while others prefer a hotel with kids’ clubs, babysitting or family friendly adjoining rooms. 

Source: Spark communications