According to search data from Agoda, Thailand tops global charts as the number one most searched destination for travel in the next six months. Since last year, the country has seen a steady increase in international visitor traffic, with Agoda search data reflecting a 500% spike in interest in the first quarter of the new year to date.
Japan (#1), United States (#2) and Singapore (#3) are the markets most keen to head back to Thailand following the local government’s efforts to revitalise international tourism with initiatives such as Thailand Pass and the Sandbox programme. European markets follow closely behind with United Kingdom (#4), France (#5) and Switzerland (#6), while other departure cities in South Korea (#7), Maldives (#8), Philippines (#9) and Indonesia (#10), round up the top ten.
“While the government has made great efforts to help streamline the booking experience for travellers gearing to get back out there, with Test & Go, Sandbox and Thailand Pass, it can be daunting and time consuming for international travellers to keep track of these requirements, and the processes needed.” said Damien Pfirsch, Chief Commercial Officer of Agoda.
| Agoda Top 10 inbound searches 2022 (Mar 1 – 30 Sep) Japan, United States, Singapore, United Kingdom, France, Switzerland, South Korea, Maldives, Philippines, Indonesia | Top 10 nationalities that travelled to TH since reopening (2021) USA, Germany, UK, Russia, France, Sweden, Israel, South Korea, Australia, Switzerland *Data extracted from TH Pass platform |
