A new strategy to revive tourism in Prachuap Khiri Khan Province will be drafted, after it has been hard hit by the Covid-19 pandemic over the past two years.  The Bangkok Post has reported the provincial governor to have made these comments on Tuesday (15th March).

The report quotes Sathian Charoenrian, saying Covid-19 has caused a significant decrease to tourist arrivals and consequently revenue from tourism, and authorities must figure out ways to draw back tourists to the province.

Last year, international tourists contributed just 36 million baht to the province’s income — down from 1.85 billion baht reported in 2020. Domestic tourism revenue in 2021 also dropped to 10.5 billion baht — down from 16.1 billion baht in 2020 and 28.6 billion baht in 2019.

The province needs a comprehensive strategy to revitalise its tourism, with every district instructed to reassess its tourism potential and come up with new activities and products to cater to both local and international visitors, the governor said.

“We expect travel activities to pick up once Covid-19 is classified as an endemic disease,” Mr Sathian said.

The tourism promotion strategy will focus on three areas; Hua Hin-Pran Buri, Sam Roi Yot-Kui Buri-Muang, and Thap Sakae-Bang Saphan-Bang Saphan Noi.

The campaign will promote one-night and two-night stays in these areas to spur economic activities. The packages will cater to the needs of different groups, including families, young travellers and senior citizens, he added.

The issue of the currently restrictive ‘Blue Zone’ measures was not mentioned in the report.