More than twenty representatives of Hua Hin’s hospitality industry gathered to discuss how to promote the Hua Hin region as a quality tourism and lifestyle destination this week as part of the Hua Hin Hotelier & Hospitality Club (HHHH).
The meeting, which took place on Monday November 22nd at the Banyan Residence, was also attended by representatives of the Hua Hin Municipality, Tourism Authority of Thailand, tourism associations, the regional golf course association and golf clubs, resort and hotels and healthcare facilities. Some representatives of the media were also present.
The meeting was the second of the fledgling Hua Hin Hotelier & Hospitality Club (HHHH). The club was set up recently to bring together hospitality professionals who share a common goal of promoting and developing the Hua Hin Region as a quality tourism and lifestyle destination. Recognising and preserving the heritage and character of the region is high on the Club’s agenda.
An interim Club Policy and Procedures describe the Club Aims, Objectives, Membership and Management policies with an interim Management Committee in place. After several more foundation meetings, the next stage will see a General Meeting being convened to formally appoint the Management Committee and adopt the Club Policy and Procedures.
Founder and now interim President Ms Natsima Kunajarasdech, (Khun Deer) says “the Club has been formed to help the tourism industry of Hua Hin to come together to create and share new ideas to improve the quality and productivity of our local Hospitality industry. The aim is to promote Hua Hin as a destination of choice for discerning local and international tourists by taking collective action over ongoing issues together.”
When interim Vice President Guido Campigotto was asked how the Club would differ from existing Associations and groups, he gave a one-word answer – “action!” He explained that the Club will be much more than a social gathering but a working body to influence policies at various government levels and to implement activities and developments. This will include developing communication channels at all levels between Thai and non-Thai entities and individuals.
Monday’s meeting included presentations from the Megazy Company with Khun Jiraphan Sukhumpeeranont describing a current project to produce an interactive App as a digital platform for the promotion of Prachuap Khiri Khan tourism.
Tjeert and Ellen Kwant from the Banyan group presented the promotional model under the ‘I Love Hua Hin’ banner which has successfully been marketing Hua Hin as a quality lifestyle destination over the past 18 months.
Phoenix Aviation CEO John Laroche provided an overview of the Phoenix-plan for international travel to Hua Hin Airport.
Mr Kwant said “we had a most inspiring meeting joined by government, TAT, businesses, media and other stakeholders to share ideas how to further improve Hua Hin and Prachuap Khiri Khan’s performance as destination for tourists and for the ones looking for a residence. There is massive potential for this region by working together for our beautiful Hua Hin and the province.”
The next foundation meeting will be held in December with expressions of interest in Club Membership or enquiries, including sponsorship opportunities, welcomed by contacting the interim Club Secretary: secretaryhhhhclub@gmail.com
