At a launch presented by Phoenix Aviation, big plans have been announced for the marketing and promotion of direct flights to Hua Hin International Airport from multiple destinations within a seven hour flight duration from Hua Hin. These destinations include Hong Kong, Singapore, Australia, Malaysia, India, Taiwan, China, and the Middle East.
The launch was hosted by Mr John Laroche the CEO of Phoenix Aviation International (Hong Kong). Attending the launch were Dr Punlop Singhasanee, the Governor of Prachuap Khiri Khan Province, Apisit Ubolkomut, Airport Director along with Tourism Authority of Thailand officials, tourism organisations, local resort management and media representatives, including the Royal Coast Review.
“This is the single most important initiative for Hua Hin International Airport since its inception more than 30 years ago,” said Dr Punlop. “We expect the initiative to elevate the tourism industry, bringing passengers directly to Hua Hin, creating longer stays and increasing local spend.””
Mr. Udorn Olsson, Chairman of the Phoenix Group (Thailand) participated in the launch via a video link. He said “the timing of this announcement could not be better, as the world awakens from the COVID pandemic and Thailand re-opens for business and tourism. This is an international relationship between global and Thailand aviation experts, bringing together not only a wealth of knowledge but practical experience, resources and investment to Thailand.”
Mr Laroche described the launch of what he termed the ‘Phoenix Plan’, as a private sector partnership between the Phoenix Group and government airport authorities to maximise the marketing and management potential of the airport from being a small regional facility to become a world class community asset. Phoenix Aviation International Limited is associated with Aviation International Limited, a Hong Kong based aviation advisory company.
“The Phoenix-Plan is a private sector initiative fully funded by the Phoenix Group”, said Mr. Laroche. “The Phoenix-Plan will not only have a major impact on Hua Hin Airport but also the city of Hua Hin, Prachuap Khiri Khan and Phetchaburi”, he added.
The plan includes addressing the current limited services and use of the airport and its assets and accumulating losses to develop the airport with a digital transformation and new revenue opportunities in partnership with local, Thailand and international commercial interests.
The Phoenix Plan covers airside, landside and town services, including a new Airport-Hua Hin membership program, media, duty-free, welcome and departure VIP services and in-town events, created and delivered by the Phoenix Group, in Hua Hin.
Mr Laroche appealed to, “companies interested in partnering with Hua Hin International Airport, whether that be at the airport, or in town, through the Phoenix-Plan, will be invited to join a special network, airport digitisation program for visitors, locals, service providers, hotels, restaurants, retail and attractions.”
Mr. Laroche has few concerns about the airport’s capacity, commenting that both with the existing terminal and runway able to accommodate both domestic and international flights; however future expansion, including an additional terminal, are forecast for the future.
International flights to Hua Hin Airport are projected facilitate 100,000 passengers in 2022 with one million by 2025.
Editor’s Note: Today’s launch of the Phoenix Plan, marks a most significant development for tourism and the development of our region. With a direct line of communication between the Royal Coast Review and the Phoenix Plan management group, future updates, including the answers to considered questions posed by our readers, will be featured in coming RCR articles.