Thai Airways has cooked up a new money-making scheme during Covid-19 to sell its airline food in 7-Eleven.
Set to take off on April 15, the airline will attempt to offset its losses during the pandemic by selling food in the ubiquitous convenience store and other supermarkets throughout Thailand.
Claiming that their busy flight schedule has always previously stood in the way of the airline’s foray into the fast food market, Thai Airways now has the supply (and time) with most flights grounded by the pandemic’s decimation of the travel industry and less hungry mouths to feed in the sky.
The first meals schedule to arrive on the shelves of 7-Eleven just after the Songkran holiday are Thai Airways’ halal chicken biryani dish, and the traditional Thai dish nam phrik long ruea, crispy and fluffy fish and sweet pork served in a fermented shrimp chilli paste.
The primary push into the food industry will be more unusual meals to stand out in 7-Eleven’s selection.