Legendary designer Pierre Cardin, whose futuristic and stylish designs helped revolutionise fashion in the 1950s and 60s, has died at the age of 98.
The French fashion giant, whose career spanned more than 70 years, helped usher in the post-war “golden age” of couture with his modern style.
He broke ground by bringing designer styles to the masses with some of the first ready-to-wear collections. A business pioneer, he also licensed his name for a wide range of products.
He died in hospital in Neuilly, near Paris, his family told the AFP news agency. “It is a day of great sadness for all our family. Pierre Cardin is no more,” they said in a statement. “We are all proud of his tenacious ambition and the daring he has shown throughout his life.”
After the news was announced, his official Instagram account posted one of his quotes: “I have always worked in my own style, which is different from all others. It was always my intention to be different, because that is the only way to last.”