Matt Fryar has been the General Manager at the Avani+ Resort for almost three years. He says he’s made more good friends in that time than he has in the previous ten years. To use his Australian vernacular, more friends than he can ‘poke a stick at’!
Matt can see bright lights on the horizon for our region. This is partly because he is aware that Hua Hin is at last being recognised by both tourists and event organisers who are looking for the best destination outside Bangkok. He says that apart from the necessary infrastructure and natural assets, the region has a welcoming and friendly approach, the same attribute that has resulted in his own burgeoning friendships and community engagement.
One indication of this bright future has been a visit from TCEB officials checking out the Avani+ resort’s capacity and contemplating support for some big events in the not-so-distant future.
The Thailand Convention and Exhibition Bureau (TCEB) has plans to promote MICE (meetings, incentives, conventions and exhibitions), commencing with domestic travellers before the international market returns as travel restrictions are reduced. The agency aims to disperse more mega-events and festivals to provincial destinations in the future and Matt knows that Hua Hin is in their sights.
Under Matt’s tutelage the Avani+ has made some big changes recently, with the Grand Ballroom transformed into a huge pillarless space supported by an expansive pre-function fully serviced and air-conditioned area for maximum flexibility. That’s just one of his moves to best position the Amari+ to take advantage of this future.
In the meantime, he wants to offer both visitors and residents opportunities to enjoy some very appealing events at his place. There may be fewer people around town with the absence of the usual influx of regular long-stay residents during the European winter, but Matt believes that that there is a demand for well-planned events with sufficient marketing and attention to detail.
‘Wine Me Up Wednesday’ is one example, as an imaginatively themed event, it’s become one of Hua Hin’s most popular mid-week escapes.
Just presented was ‘Diwali Night’, a celebration of Indian cuisine and culture, plus ‘Breakfast Wonderland’ is offering weekends of family fun with colorful themes and amazing kid’s food. Christmas at the Avani+ will also attract locals who may be far from home and looking for a way to celebrate this special occasion in style.
Matt is also playing his part in community discussions now taking place to ensure there will be sustainable regional tourism growth going forward. That includes moves towards better coordination, planned marketing and communication. Hua Hin’s limited air travel options are also on the agenda.
The Royal Coast Review is eager to follow-up and report on these or any other developments; especially in the area of communication improvements. Our thanks Matt Fryar, the Avani+ affable and generous host, for his insights and enthusiasm for the future of the tourism in the region.
AVANI+ HUA HIN RESORT