The Tourism Authority of Thailand (TAT) said the recent long national holiday generated 8.8 billion baht in revenue.
TAT governor Yuthasak Supasorn said the agency met its revenue goal, adding it is “pleased” with the outcome of the burgeoning local travel scene.
The tourism industry had previously been buoyed by foreign tourists. But with the Covid-19 pandemic and its economic impact, the TAT devised a campaign called “Rao Thiao Duay Kan” to encourage Thais to travel as much as possible, thus generating revenues.
One of its tactics is to encourage people to travel on weekdays. The TAT has also mulled the creation of more holidays and opportunities for locals to visit various parts of the kingdom.
“The TAT will promote weekday travel and improve Rao Thiao Duay Kan,” the tourism authority governor said. “We want to make it more convenient for people to travel.”
Six rivercraft operators in Na Di reportedly welcomed over 4,000 tourists that weekend. All 300 of its inflatable rafts were reportedly fully booked, a much-needed boost for local tourism operators.
