There’s no doubt that the 2020 Hua Hin Food Festival was a huge success. That’s based on the numbers of happy foodies visiting, lingering and returning for the second evening to this very welcomed escape from the ‘COVID-19 Blues’.
Another indicator of this success was the large number of social media posts. The event was an amateur photographer’s and video producer’s delight with rarely a negative or cynical comment posted online.
Our thanks to one of the photographers Paul Wagstaff for the cover photo!
That begs the question; why was the event so popular?
A common complaint of many foreign locals is the lack information about forthcoming events. They often say they find out by accident, too late or not at all. At last this event was widely publicised. We hope that information from the Royal Coast Review was a part of that marketing success; only possible when the organisers reach out to the foreign media.
Unfortunately there remains a wide information gulf between both municipality and tourism bodies and the foreign population to enable even better promotion of such events!
Please let us know about any undiscovered events to come!
Past Food Festivals have been held at public parks or the ‘hard stands’ nearby; perhaps not very inviting locations to relax and ‘chill-out’. With Hua Hin’s beaches as a big part of the image of Hua Hin, holding the Festival on the beach with cooling ocean breezes and the chance to be barefoot in the sands was very appealing.
The cooperative approach by the assembled resorts and restaurants was one of friendly, not aggressive competition. Their welcoming manner and effort to present Hua Hin’s renowned cuisine is to be congratulated.
The Festival was a great example of what the travel gurus describe as ‘quality tourism’. This showed that offering a quality event means quality visitors will come. ‘Authenticity’; based on the real culture of the region is the key.
In the lee of the COVID-19 lockdown this event provided a perfect way to escape the ‘COVID Blues’. Safety and hygiene measure were very visible, but cooperation from those attending was bolstered by an optimistic outlook for better times to come.
This could have been a free event if you didn’t pay for a food sample, albeit that was very hard to resist. Otherwise the food costs were reasonable; quality tourism doesn’t have to be only for the wealthy. Recent complaints about ‘dual pricing’ or any other form of discrimination against foreigners didn’t apply here!
There’s always a risk to outdoor events from inclement weather. However, once again Hua Hin showed that it has Thailand’s best weather. Rain during the ‘low season’ is rarely an issue.