Fifty years after its pioneering brewing techniques delivered the world’s first authentic canned coffee, Ueshima Coffee Company or UCC is launching a healthy version of its ready-to-drink brew.
UCC Black is a premium unsweetened black coffee (no sugar, no preservatives, no artificial flavour) suitable for java lovers seeking a healthier option.
The company boasts it uses only 100 per cent roasted pure black coffee beans and natural water to provide real and intense taste. The result, it says, is a 100-per-cent pure black coffee taste with a roasted aroma that lingers in every sip.
Nobuo Kinoshita, chairman of UCC Ueshima Coffee (Thailand), says “Our UCC Black Coffee is the most orthodox product in the line-up. It comes in a convenient can, so you will enjoy its aromas and smoothness on the go. Unlike most coffees, there is no bitter aftertaste: only the great flavour again and again. … Our UCC Black coffee uses a deep-roasting method. The beans are carefully extracted at three temperature levels to achieve the optimum coffee taste, to make our customer smile.”
UCC Pure Black coffee in 185gm cans is now available nationwide at supermarkets and shopping malls for 39 THB.