The Tourism Authority of Thailand (TAT) is organising the first Rural Tourism Awards to recognise the significant role of the country’s diverse local communities in preserving arts, culture, heritage and cuisine.

The awards will enhance the quality of community-based tourism nationwide, create international awareness, give the villages marketing exposure, enhance their confidence, and motivate the villages to upgrade their standards and facilities.

Mr. Yuthasak Supasorn, TAT Governor, said, “This is an historic rural tourism contest that has involved the successful collaboration of a broad range of public and private sector bodies and educational institutions. We want to promote and encourage rural tourism villages to be strong and self-reliant.”

This is in line with the national policy to promote rural development, create jobs, and develop a sustainable economic foundation. The Awards would also meet TAT’s objective to integrate tourism with the UN Sustainable Development Goals, especially the poverty-alleviation target