Proud Real Estate’s latest real estate development project, InterContinental Residences Hua Hin, is a luxury residential project and the first under the InterContinental Hotel Group in Thailand. Located on beachfront land in the heart of Hua Hin directly across Phetchakasim Road from the Market Village Shopping Mall, the property is designed to offer luxury living with facilities and common areas that fully accommodate the “new normal” lifestyle and social distancing.

Mr. Paisit Kaenchan, Managing Director of Proud Real Estate, is enthusiastic that the firm has begun the construction, as the first luxury residence under InterContinental Hotel Group in Thailand. Located in the heart of Hua Hin town, adjacent to Hua Hin Soi 71, the project is worth THB 3.5 billion.

Mr. Paisit stated that reception has exceeded the company’s expectations thanks to its many attractive features. Located on the beachfront in the heart of town, the project is surrounded by ample amenities. It is also designed to accommodate the “new normal” lifestyle with maximized privacy as there are only 238 units on 7 rai of land with 70% being open space (7,000 square metres) that includes gardens, private beach, 7 swimming pools for children, families, elder family members and fitness enthusiasts, a transparent pool, a Hidden Gym under the pool and Beach Pavilion.

During a situation where quarantine is required, or residents feel the urge to simply break away from the busy city, facilities and features that allow you to work from home efficiently, such as a high speed Internet connection in the common area for a seamless connection, wireless charges and USB ports in the common areas, working and relaxing corners with garden and ocean views in the common areas, lobby seating assignment according to social distancing guidelines, a touchless security system, facial recognition technology and CCTV that also measures body temperature.

Mr. Paisit added that InterContinental Residences Hua Hin is expected to be completed in the fourth quarter of 2022.  She expects that the real estate market in tourism destinations will see great potential to grow, as buyers look for a second home in a vacation town not only to keep as a family vacation home but also as a sanctuary in unexpected situations.