The Phuket mascot has officially been announced and the winning mascot is ‘Nong Joong’ – a baby lobster created by Jin Sataponsathitsuk, who received 100,000 for his efforts.
The baby lobster mascot represents a naughty kid who loves eating, exploring, and loves learning new things. His goal is to discover Phuket through fun activities, delicious food and great experiences. His best friend, Umi, a baby sea urchin, keeps calling him Joong, instead of Goong (that means prawn in Thai).
The mascots are expected to be the representative and symbol for Phuket tourism. The organisers laid out the concept of the mascot, saying that it had to be “outstanding, beautiful, charming, impressive and approachable”.
Symbols; whether they be logos, mascots or some other visual representation often become very important marketing tools for products of all shapes and sizes; including destinations.
This begs the question; what is the marketing symbol or mascot for our region?
Many will know that the architecture of the Hua Hin Railway Station “window frame” features in many local promotions but is that really a good enough symbol which is “outstanding, beautiful, charming, impressive and approachable”?