Advertising spending on newspapers and magazines plunging by 22.72 per cent and 22.12 per cent to Bt398 million and Bt81 million respectively, according to the latest Nielsen’s media report
Ad spending on cable/satellite TVs fell 20.91 per cent during the month to about Bt174 million as digital and terrestrial televisions saw a 6.72 per cent decline to about Bt5.929 billion, followed by 5.44 per cent for cinemas.
Meanwhile, in-store media posted the biggest growth in June, rising 15.48 per cent year on year to about Bt97 million, followed by transit ad at 15.48 per cent to Bt97 million.
Ad spending on outdoor media and radio also gained, growing by 6.12 per cent and 1.95 per cent in June to Bt607 million and Bt418 million.
Magazines and newspapers saw the biggest losses of 21.13 per cent and 17.74 per cent to Bt515 million and Bt2.38 billion year on year in the first half, followed by 13.31 per cent for cable/satellite TVs to Bt1.07 billion.
Cinema ad also dropped 4.04 per cent to Bt3.68 billion while ad spending on radio declined by 3.63 per cent to about Bt2.17 billion in the period.
Digital and terrestrial TVs saw a slight drop of 0.58 per cent to Bt33.07 billion as in-store media posted zero growth at Bt514 million in the first half.
The Royal Coast Review offers advertisers from Phetchaburi to Prachuap Khiri Khan the best way to reach the region’s consumers when newspaper or magazine advertising is failing to make the grade.