Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), has announced its partnership with the Tourism Authority of Thailand, to increase travel demand to the country from the MENA region.

Under this partnership, Wego will promote Thailand as a friendly, beautiful, cultural and historic destination encouraging the season and off-season bookings as well as repeat visits to the country.

Wego and Tourism Authority of Thailand will also generate destination awareness and promote tourism to Thailand focusing on the great experiences, events and all year-round activities.

Mamoun Hmedan, Managing Director, MENA and India, Wego, said: “Last year, we saw over 5 million searches from MENA travellers on Wego to Thailand. The country continues to provide unique leisure and business offerings to travellers all year round. Our partnership with the Tourism Authority of Thailand further supports our strategy to partner with leading tourism boards around the globe and increase the number of bookings and searches to these destinations.”

Pichaya Sais, Director of Tourism Authority of Thailand’s Middle East office, said: “With the way people are booking holidays becoming more and more digitally-focused, it is important for us to ensure we are creating forward-thinking and digitally-advanced partnerships that make Thailand as easily accessible to visitors as possible.

Last year, we welcomed over 550k visitors from the Middle East and we hope that this partnership with Wego will help us build on this.” 

Meanwhile the head of the Tourism Authority of Thailand has blamed the high value of the Thai baht for worse than expected tourist figures in the country. 

He has admitted that European visitors are being more careful over their money and that Thailand is looking to alternatives to sustain growth.

TAT chief Yuthasak Suphasorn said that figures showed that tourist arrivals in the first half of the year were less than expected.